Weighting

If you have missed your targets, or merely need to ensure that the numbers balance to a particular proportion, Data Squirrels can help with calculating the weight variables. Target or rim weighting is also possible if your proportions are based on multiple variables. Delivery can be done either as an added variable in your SPSS file or as an Excel output.

It may also be possible for Data Squirrels to assist in sourcing nationally representative targets depending on the country or region at hand. Do not hesitate to ask for more information.

Weights
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We support the market research process by partnering with you through the data production stage of your project and provide solutions to help you communicate your results better to your clients. "Data Squirrels worked creatively and with great speed to ensure that I got my coded tables back with plenty of time for analysis. They are highly experienced and provide service above and beyond the specifications provided." - Project Manager at Research Agency
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Data Squirrels
Suite 102, 11 Spring St
Chatswood NSW 2067
p (02) 8003 7675